Sports Partnerships – A Strategic Lever for Growth and Differentiation/FIFA World Cup match screening (Paris)

At Pernod Ricard, sports partnerships are central to our value creation, helping to embed our brands in popular culture and connect them to areas of passion and high-impact experiences.
Our ambition: to build culturally relevant, sustainable, and scalable partnerships at a global level that create value for our brands.
At this event, come and learn about some of our iconic sports partnerships and how they enhance the visibility and appeal of our portfolio. The presentation will be followed by a live screening of the FIFA World Cup group stage match: Mexico vs. South Africa!  

Friday, 12 June 2026  
7:00 pm - 10:30 pm
Location: Pernod Ricard HQ, 5 cours Paul Ricard, 75008, Paris

A confirmation e-mail will be sent to those selected.
The invitation is valid for two people.